Cleared for Opportunity

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Why You’re Always Scrolling But Never Satisfied

Have you ever noticed how a quick peek at your phone turns into hours of endless scrolling? It’s like walking into the kitchen for a snack and leaving with a full-on Thanksgiving dinner—except the turkey is missing, and you’re still hungry. Social media feeds are rigged to keep you chasing the next “perfect” post. And just when you think you’ve reached the good stuff, boom, an ad for toothpaste you don’t need. It’s a scam, really—a never-ending buffet of content that never fills you up.

The culprit? The dopamine loop—the same brain hack that makes slot machines addictive. Every time you see a funny meme or get a like, your brain is like, “Ooh, that felt good, let’s do it again!” But the high doesn’t last. Instead, you end up 45 minutes deep in a random rabbit hole wondering why someone’s auntie is arguing about lawn chairs on Facebook. Social media’s whole game is to leave you unsatisfied so you keep coming back, like that one friend who “forgets” their wallet at dinner.

Here’s how to break free: set a timer before scrolling, curate your feed to include only things that actually add value (sorry, that weird astrology meme page has to go), and take regular screen breaks. Or, for the real MVPs out there, try the ultimate power move—leaving your phone in another room. Trust me, you won’t miss it. Besides, when was the last time you found life-changing wisdom at 2 a.m. on TikTok? Exactly.

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